Monthly Archives: February 2012

It’s not easy being a start-up brand in the fiercely competitive industry of Apple accessories. We need to make products that are different to our competitors, and we do this through unique designs and concepts. It’s often a long and arduous process, and at the same time we’re limited by the short life-cycles of iPad and iPhone. Like everyone else, we have to wait for Apple’s announcement of the next iPad/iPhone before we know what their form factors are really like. We’re never short on sources claiming insider knowledge of these products, but we’ve learnt to view these with a skeptical eye. Once we know what the next big Apple product is, that’s when the fun starts!